BAD Systems is a Digital Integration Agency that helps businesses scale sustainably by optimizing their operations, marketing, and sales systems.
We guide business owners through the process of adopting, improving, and integrating digital tools and workflows to create efficient, scalable, and stress-free operations.
The BAD Systems Framework
Build
Creating a successful business is more than just taking action—it’s about crafting a vision that reflects your personal goals. We understand that your business is an extension of yourself, and we partner with you to lay a strong foundation. Every system and strategy is designed to align with your unique aspirations, defining success on your own terms and leading to lasting fulfillment.
Automate
Embracing automation doesn’t mean you need to be a tech expert. We’ll help you take care of those repetitive, not-so-fun tasks, so you can focus on what you truly shine at. Streamlining your workflow, will help you reconnect with the heart of your business. Humanizing automation is our priority; we ensure that while tech manages the backend, your core values and the personal touch of your business remain front and centre.
Delegate
You don’t have to do it all alone. Whether you’re a solopreneur, working with an assistant, or leading a team, we make delegation easier. If you’re overwhelmed with marketing, operations, client relations, or project management, we can help you delegate to your team or connect you with the right talent. Focus on what you love, and make your workday more fulfilling.
Who We Work With
We specialize in working with businesses that need better systems to scale without burnout. From solo service-based businesses looking to scale to teams of 10+, we help them integrate the right tech and improve existing systems for sustainable growth.
A significant portion of our clients are neurodivergent, including those with ADHD. Our systems solutions are designed to reduce overwhelm and create clarity, making it easier for individuals to focus on what matters most while maintaining a balanced workload. We are also planning to work closely with registered mental health counselors and ADHD therapists—experts in focus and well-being—to further back up and refine our methodology, ensuring we provide holistic support for both business and personal growth.
Additionally, we work with business owners who want to scale without the need to micromanage, empowering their teams to take ownership and thrive while maintaining a clear path to success. We also support parents and family-oriented business owners who are looking to reclaim more of their time, so they can balance both personal and professional responsibilities with ease.
A glimpse of how we help..
Client-Success & Business KPI Dashboards
Implementing new tools and optimizing existing ones for seamless operation.
Example: We created a custom dashboard for marketing agencies to track leads, marketing analytics, and conversion allowing them to optimize their content strategies and assess ROI.
Custom Internal Apps for Businesses
Designing tailored apps to solve unique internal challenges, streamline operations, and improve team collaboration.
Example: We developed a custom internal app for a growing service-based business to automate project tracking and internal communication. The app features GPS integration and timestamps to accurately track field activities, ensuring data integrity by preventing any alterations after capture. This not only improved team collaboration and project efficiency but also reduced labor costs, enhanced accountability, and provided real-time insights for better decision-making.
Digital Marketing Optimization
Driving growth through smarter marketing (SEO, Content, etc.)
Example: For a client, we optimized their digital marketing strategy, resulting in a jump from 2,055 Google Business Profile views in December 2024 to 6,958 views in January 2025, a 238.59% increase, significantly boosting their online visibility and engagement.
Digital Adoption & System Integration
Implementing new tools and optimizing existing ones for seamless operation.
Example: We helped an international makeup artist streamline her client coaching booking system, marketing, and payment processes by integrating Stripe, StanStore, Website, and CRM. This automation eliminated manual reminders and made lead nurturing, payments, and follow-ups smoother and more efficient for both the business and clients.
By automating these processes, she saved time and reduced stress, allowing her to focus on creating and selling digital products. The seamless experience increased client satisfaction, boosted bookings, and improved cash flow. This shift also opened up new revenue streams, enhancing her peace of mind and driving business growth.
Why BAD Systems?
Many businesses struggle with outdated systems, manual processes, and lack of digital integration, leading to inefficiencies and burnout. We help businesses integrate, optimize, and scale their systems strategically, so they can grow without getting stuck in daily operations.
Meet Jasmine
Founder, BAD Systems Co.
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Jas studied at Langara College and the University of British Columbia (UBC), where she established a solid academic foundation in computer science, web development, psychology, and business.
This multidisciplinary education has provided her with a comprehensive understanding of the technical, strategic, and creative dimensions of business, empowering her to effectively integrate marketing strategies, streamline operations, and develop scalable, efficient systems in marketing and beyond.
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With over 6 years of experience in digital marketing, Jas has successfully worked with 7-figure service-based businesses and small enterprises across diverse industries.
Her expertise lies indigital marketing—encompassing SEO, web development, and content marketing—as well as digital operations—optimizing business operations, automating processes, and implementing scalable solutions. These strategies enable companies to grow while prioritizing the well-being of their leadership and teams.
Jas’s background in computer science and web development allows her to seamlessly integrate technology into business operations. Coupled with her knowledge of psychology and business, she offers valuable insights into team dynamics and workflow optimization. She also co-founded and ran an e-commerce brand for four years, where she sold beauty products exported from Asia. During this time, she actively participated in local markets as a vendor, donating part of the revenue to charities and frontline workers during the peak of the pandemic.
In her career, Jas has played a pivotal role in achieving impactful results, including helping a Vancouver professional services business through marketing strategies that led to a successful $2 million sale to Deloitte. She also significantly increased revenue for 7-figure accounting firm and helped 6-figure bookkeeping firms in Canada and USA streamline their onboarding and sales system. Recently, she successfully executed sold-out soft and grand opening events for The Cove, the first inclusive playspace in New West, all while diversifying their revenue opportunities.
This track record demonstrates her ability to drive meaningful outcomes for her clients.
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Jasmine is dedicated to helping people succeed on their own terms while maintaining time for themselves and their loved ones. The loss of her mother in high school taught her the value of time, inspiring her to find smarter, simpler ways to navigate challenges. This personal experience fuels her passion for empowering individuals to build thriving careers while remaining present in their lives, as well as creating content with purpose, redefining what productivity means, and recognizing that success looks different for everyone.
Through her previous e-commerce brand, Jasmine supported non-profit organizations and championed causes aligned with her values, including funding efforts for frontline workers in the Philippines during the pandemic. Her commitment to making a positive impact extends both locally and globally.
She has led workshops and talks for solopreneurs and community centers, sharing valuable insights to help others thrive. Additionally, Jasmine started a podcast called "The Tech Advantage," which raises awareness of the ever-evolving tech industry while humanizing technology.
With a deep understanding of mental health issues and expertise in digital operations and marketing, Jasmine is passionate about ensuring her clients achieve success while maintaining a healthy work-life balance. She advocates for their well-being with compassion and dedication.
Moreover, Jasmine is involved in initiatives that emphasize inclusivity and support for children and individuals with invisible disabilities, such as her work with The Cove Indoor Play. She is committed to creating environments where everyone feels respected, valued, and included, further underscoring her dedication to fostering community growth and personal development.
