Scale Smarter. Lead Better.
Grow Sustainably.
Your business deserves a strategy, not just survival mode. If you’re an ambitious business owner looking to refine operations, increase efficiency, and scale with intention—it’s time for a strategic partner.
We step in as your Fractional COO, helping you move from working in the business to leading it with clarity.
Build. Automate. Delegate. That’s how we help you scale—without burnout.
What is a Fractional COO?
A Fractional COO is an experienced operations executive who works with your business on a part-time or project basis, ensuring your company runs smoothly, scales efficiently, and operates with maximum profitability.
Who is this for?
Founders who value efficiency, systems, and strategic delegation
CEOs looking to refine their operations for long-term sustainability and growth
Leaders who want to focus on high-level strategy while their business runs smoothly
Meet Jasmine
Founder, BAD Systems Co.
Jasmine combines technical expertise in coding and algorithms with strategic marketing experience, enabling her to design optimized systems, automate processes, and align marketing strategies with business goals to drive growth and operational efficiency as a Fractional COO.
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Jas studied at Langara College and the University of British Columbia (UBC), where she established a solid academic foundation in computer science, web development, psychology, and business.
This multidisciplinary education has provided her with a comprehensive understanding of the technical, strategic, and creative dimensions of business, empowering her to effectively integrate marketing strategies, streamline operations, and develop scalable, efficient systems in marketing and beyond.
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With over 6 years of experience in digital marketing, Jas has successfully worked with 7-figure service-based businesses and small enterprises across diverse industries.
Her expertise lies indigital marketing—encompassing SEO, web development, and content marketing—as well as digital operations—optimizing business operations, automating processes, and implementing scalable solutions. These strategies enable companies to grow while prioritizing the well-being of their leadership and teams.
Jas’s background in computer science and web development allows her to seamlessly integrate technology into business operations. Coupled with her knowledge of psychology and business, she offers valuable insights into team dynamics and workflow optimization. She also co-founded and ran an e-commerce brand for four years, where she sold beauty products exported from Asia. During this time, she actively participated in local markets as a vendor, donating part of the revenue to charities and frontline workers during the peak of the pandemic.
In her career, Jas has played a pivotal role in achieving impactful results, including helping a Vancouver professional services business through marketing strategies that led to a successful $2 million sale to Deloitte. She also significantly increased revenue for 7-figure accounting firm and helped 6-figure bookkeeping firms in Canada and USA streamline their onboarding and sales system. Recently, she successfully executed sold-out soft and grand opening events for The Cove, the first inclusive playspace in New West, all while diversifying their revenue opportunities.
This track record demonstrates her ability to drive meaningful outcomes for her clients.
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Jasmine is dedicated to helping people succeed on their own terms while maintaining time for themselves and their loved ones. The loss of her mother in high school taught her the value of time, inspiring her to find smarter, simpler ways to navigate challenges. This personal experience fuels her passion for empowering individuals to build thriving careers while remaining present in their lives, as well as creating content with purpose, redefining what productivity means, and recognizing that success looks different for everyone.
Through her previous e-commerce brand, Jasmine supported non-profit organizations and championed causes aligned with her values, including funding efforts for frontline workers in the Philippines during the pandemic. Her commitment to making a positive impact extends both locally and globally.
She has led workshops and talks for solopreneurs and community centers, sharing valuable insights to help others thrive. Additionally, Jasmine started a podcast called "The Tech Advantage," which raises awareness of the ever-evolving tech industry while humanizing technology.
With a deep understanding of mental health issues and expertise in digital operations and marketing, Jasmine is passionate about ensuring her clients achieve success while maintaining a healthy work-life balance. She advocates for their well-being with compassion and dedication.
Moreover, Jasmine is involved in initiatives that emphasize inclusivity and support for children and individuals with invisible disabilities, such as her work with The Cove Indoor Play. She is committed to creating environments where everyone feels respected, valued, and included, further underscoring her dedication to fostering community growth and personal development.
The value of having a Fractional COO with coding expertise, knowledge of algorithms, and marketing management experience comes from the unique and powerful skill set they bring to the table, enabling them to optimize systems, drive growth, and streamline operations. Here are the key strengths:
1. Tech-Savvy Problem Solving:
Coding Knowledge: A fractional COO who can code can bridge the gap between business and technology, ensuring that systems, platforms, and automation tools are tailored to the company’s unique needs. This can improve the efficiency and scalability of operations, minimizing reliance on third-party developers for technical solutions.
Algorithms and Data: With a background in algorithms, they can leverage data-driven insights to optimize business processes, whether it’s sales forecasting, customer segmentation, or automation of repetitive tasks. This results in more informed decision-making and optimized workflows.
2. Strategic Marketing Expertise:
Marketing Background: As a VP of Marketing or Marketing Manager, they understand the intricacies of positioning, brand messaging, customer journeys, and lead generation. This makes them well-equipped to align marketing strategies with broader operational goals.
ROI-Driven Approach: They can use their marketing knowledge to ensure that marketing efforts are measurable and impactful, designing systems that directly correlate with revenue growth and customer retention. Their tech-savvy skills enable them to implement marketing automation, A/B testing, and personalized campaigns to boost results.
3. Optimization of Tech Stack & Automation:
With coding expertise, they can identify and build or refine internal tech stacks. This includes integrating automation tools like CRMs, marketing automation systems, and project management tools to streamline processes, saving time and costs.
They are also capable of setting up reporting and dashboards to give real-time insights into business performance, allowing leadership to make faster, more strategic decisions.
4. Efficient Cross-Department Collaboration:
A Fractional COO with this combination can communicate effectively between the technical team (developers, engineers) and non-technical teams (marketing, sales, operations). This makes it easier to ensure that business goals are met while optimizing systems to reduce friction between departments.
They can lead initiatives that improve workflow between marketing, operations, and tech teams, ensuring that strategic goals are met with efficiency and effectiveness.
5. Scalability Focus:
With an understanding of both marketing and tech, they can design systems that not only support current operations but are also scalable as the company grows. They can set up frameworks that allow automation and delegation to kick in as the business scales, avoiding bottlenecks and burnout.
6. Innovation and Growth:
Their combination of creative marketing thinking with technical expertise enables them to spot new opportunities for innovation, such as leveraging emerging technologies (AI, machine learning) to improve customer engagement, operational efficiency, and overall business performance.
Overall, this unique mix of technical skills and marketing experience enables a Fractional COO to drive innovation, optimize systems, and scale the business in a sustainable, growth-oriented way while aligning all efforts with the overarching business strategy.
How We Help: Our Fractional COO Approach
We take a Build. Automate. Delegate. approach to systematizing and scaling your business.
1. Build - Strengthen Your Operational Core
A thriving business starts with a rock-solid foundation. We refine and optimize your operations, eliminating inefficiencies, streamlining processes, and ensuring every moving part of your business works in harmony. By strengthening your core systems, you’ll have the clarity, structure, and data-driven insights needed to scale with confidence.
Business Process Optimization – Identify bottlenecks, improve workflows, and enhance efficiency across all departments.
Organizational Structure & Roles – Define clear responsibilities, create accountability, and set up a structure that supports sustainable growth.
SOPs & Documentation – Standardize operations with clear, actionable procedures that make delegation and scaling seamless.
KPI Tracking & Performance Metrics – Gain visibility into what’s working (and what’s not) with real-time data to drive strategic decision-making.
2. Automate - Scale with Smart Systems
Automation is the backbone of efficient growth. We integrate cutting-edge technology to streamline your workflows, reduce manual effort, and create consistent, high-impact processes. By implementing tailored automation strategies, we help you free up valuable time, enhance data-driven decision-making, and scale your operations with ease.
CRM & Tech Stack Optimization – Streamline your systems for better efficiency and customer insights.
Workflow & Automation Implementation – Automate tasks to eliminate bottlenecks and speed up operations.
AI & Data-Driven Insights – Use AI and data to make smarter decisions and forecast trends.
Client Experience & Retention Systems – Automate personalized journeys to enhance satisfaction and loyalty.
3. Delegate - Focus on High-Impact Work
We implement scalable delegation strategies, whether you’re building a team or optimizing your workload to prioritize what truly moves the needle. The key is to delegate to technology first, to others second, and to yourself last—so you can work on what matters most without getting bogged down in the day-to-day.
Hiring & Onboarding Processes – Attract, onboard, and retain the right talent with streamlined systems.
Team & Leadership Development – Cultivate a strong team culture and equip leaders with the skills to drive performance.
Performance Management Systems – Set clear expectations, track progress, and ensure accountability.
Smart Delegation & Productivity Strategies – Leverage systems and tools to delegate effectively—so you can focus on growth, strategy, and impact.
Strategic Growth: We help businesses refine their operations for sustainable scaling.
Proven Expertise: Over 6 years of experience working with 7-figure businesses across industries.
Efficiency & Profitability: We streamline operations to reduce inefficiencies and increase revenue.
Tailored Solutions: Your business gets customized systems designed for long-term success.
Why Work With Us?
Transform Your Vision into Scalable Success
It’s time to align your vision with the systems that will take your business to sustainable growth that is aligned with your ideal lifestyle. Share your goals, challenges, and where you need support, and we’ll immediately implement tailored, streamlined solutions that drive growth. No fluff, no surprises—just proactive, actionable strategies that free up your time and elevate your business. Let’s get started today and build something great!
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